Get with the Times, Old Media

It continues to boggle my mind at how reticent Old Media is to embrace the Internet. I can just picture the corporate heads in their stuffy suits in dark board rooms saying things like, "Ah, this interwebs thing is just a fad, we don't have to change anything," and, "I'm sure people will start buying magazines and papers again any day now."

I'm only saying this because I want something for free, naturally.

Well, not for free per se, just as an added service to something I already pay for. Namely, magazine subscriptions. The ability to scan and format a magazine into an easily portable file (such as pdf) has been around for years. Heck, up until I got my new job, I read most of my comics that way. Why not offer that format with your subscriptions, Old Media? Some magazine publishers already offer pdf as an alternative to ordering back issues. If a customer already has a subscription, then that customer could have access to the back issues that fall into the subscription period. I wouldn't mind paying a few extra dollars for this service either. Who wants to keep around a bunch of magazines when they can easily access them on a computer. Even better, such files can be transferred to PDAs and smart phones, making the content even more ubiquitous.

Instead, I have 12 issues of a magazine that I am patiently slicing up and scanning to prepare for my next Dungeons and Dragons campaign. It's a good thing I'm not worried about the condition of the magazines afterward. Get with the times, Old Media, and do my bidding!